Thursday, October 13, 2011

I Heart: The I Am Project

My good friend Tobe over at the Because It's Awesome blog just opened up an Etsy shop to sell their I Am Project lettering prints which focus on affirmations and inspirations! Not only do I love Tobe and her extreme talent, I also absolutely love the cause that propelled her and her friend's work. I had the pleasure of meeting and working with Tobe at Hallmark Cards some years back, and had a blast collaborating with her on projects.

The I Am Project was started by three friends with a passion around strengthening each others hearts.

The I Am Project :: Our wish is to affirm and inspire the beauty in every woman, to celebrate the uniqueness in each of us, as well as the commonalities that unite us as women. We want to create a space to confront the dark places that come with growth; to witness women being valued for more than their bodies, clothes, or societal projections; to feel inspired by stories and images; and to become more deeply rooted in who we are as women. We want to become a net of resources that will nurture and fortify each others confidence, and fill women with awareness of the extraordinary beauty that each of us uniquely brings to the world.


 Pretty wonderful idea, isn't it? This is definitely a cause that I believe all of us women can get behind and feel inspired and empowered to be true to ourselves and celebrate our uniqueness. 

You can purchase these beauties in their Etsy shop in either 5x7 and 8x10 size, and they even have a 'two for' deal going on. I hope these affirmations and inspirations inspire you and your day ahead!


  1. josephine, you are the sweetest. and a true model for what The Project is all about. oxox

  2. I adore Tobe's work too! I also just found your blog and I am smitten! Totally going to pull up a chair and scroll back...becoming a new follower too!

  3. Hi Amanda! So great to meet you! Thanks for commenting AND following : ) I checked out your blog too and WOW! Love your awesome home projects & design inspiration.

  4. What a wonderful project and love the posters. Thrilled to find and follow your blog and going to check out Tobe's!!


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